A lot of confusion exists over the right ethical approach to new technologies. Do we embrace it all as an unmitigated good? Or should we take a more cautionary route that seeks to evaluate our own technology use and its impact on society from a critical perspective? A new awareness of both the dangers and potential benefits new technologies offer will guide us through a morass of ethical questions. We stress limits because it is here that the traditional dialectic of question and answer has broken down; even talking about technological restraint is met with near-universal scorn. Nevertheless, it is through the negative side of this debate that the antithesis will transition into a resolve for the technological problem raised in this Manifesto.